In this episode, Guy and Hope talk about the biggest mistake they see brands making when they make videos. Spoiler alert: it has nothing to do with the type of camera you use or how many crew members you had on set. In fact, the mistake happens usually months before the production date. The mistake happens when brands make that first phone call or email because they want a video — and they send it directly to a production company.
In this episode, Guy and Hope talk about the biggest mistake they see brands making when they make videos. Spoiler alert: it has nothing to do with the type of camera you use or how many crew members you had on set. In fact, the mistake happens usually months before the production date. The mistake happens when brands make that first phone call or email because they want a video — and they send it directly to a production company.
Visit https://umault.com/insights/ for full show notes and more thoughts about video, sales, and marketing (complete with plenty of movie references).
A few resources and videos we discussed in this episode:
The OK Go treadmill video: "Here It Goes Again"