As a brand, it seems like everyone is constantly talking about making and distributing video. The pressure is on to make more video and get it out in front of your customers. There's a reason for that: people simply like watching videos. What makes video so effective? In this episode, Hope and Guy break down why your customers are watching more video than ever. Like, over a billion hours of video on YouTube every day more video. Turns out that the way humans process information means that any medium that can hit multiple senses at once, like video, will be more effective than media that only hit one. Understanding the power of video can help brands reach their customers more effectively.
As a brand, it seems like everyone is constantly talking about making and distributing video. The pressure is on to make more video and get it out in front of your customers. There's a reason for that: people simply like watching videos. What makes video so effective?
In this episode, Hope and Guy break down why your customers are watching more video than ever. Like, over a billion hours of video on YouTube every day more video. Turns out that the way humans process information means that any medium that can hit multiple senses at once, like video, will be more effective than media that only hit one. Understanding the power of video can help brands reach their customers more effectively.
Visit https://umault.com/insights/ for full show notes and more thoughts about video, sales, and marketing (and sometimes Star Wars).
A few resources and videos we discussed in this episode:
Clip from The Matrix - Morpheus explains the Matrix to Neo